Crest Mails

Whatever we could not fill, stated plainly.

Before any record moves, the definition of the audience is agreed. The selection is run once, end to end, by the same route that produced the count. Lineage survives the handover rather than being stripped at the door.

Size banding

Grouping organisations into ranges that the underlying evidence can actually support.

Seed insertion

Placing known addresses in the file so you can see for yourself what was sent and when.

Encoding repair

Fixing characters mangled in transit before they reach a system that will mangle them again.

Put the deadline on the table early; it changes what is sensible.